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Have you ever had the experience of seeing an interesting holiday or observance trending on social media and realized it was a missed marketing opportunity? While some of these holidays might be too unrelated or “silly” for your brand, you definitely would not want to miss a valuable chance toContinue Reading >>

In the constantly evolving world of SEO, it’s easy to overlook the importance of keyword research. Keyword research is the basis and arguably the most important value in regards to search engine optimization. Without keywords, what we know as SEO would not exist. What are keywords exactly? They’re the wordsContinue Reading >>

In the midst of nationwide opioid epidemic, deemed a “public health emergency” by President Trump, Google has reinstated ads for alcohol and drug addiction rehabilitation centers starting in July. The news comes after Google suspended all rehab-related terms of advertising in September 2017 after it was discovered that a numerousContinue Reading >>

One of the greatest challenges that copywriters and bloggers face in their position is the ability to write content that works for both people and search engine optimization. Search engines use a variety of technological software to scour the web for the best and most accurate information to provide toContinue Reading >>

SEO, or search engine optimization, is the practice of driving organic traffic to your webpage through the major search engines, like Bing, Yahoo, and Google. Not only does SEO focus on improving the quantity of the traffic directed to your website, but the quality as well. After all, what’s theContinue Reading >>